Can you afford to be just another shop online?
As the retail industry continues to explode globally within the online environment, owning an online store no longer guarantees that you will be successful. It is common knowledge that people actively searching the Internet typically only look at the first page or two of results on major search engines such as Google and Yahoo! That's why, if someone searches for something that you are offering, you want to be sure that your site is one of the first results returned by the search engines and seen by potential customers.
With so many millions of pages on the Internet you need to find a way to get your website seen.
SEO provides the highest possible return on investment of all online marketing and promotional activities. Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. You can't find a more targeted form of marketing than that!
With Monetise’s Search Engine Optimisation (SEO) services we specialise in a number of techniques that ensure your website ranks as highly as possible on all major search engines for certain key search phrases in order to drive maximum traffic to your site:
* Targeted Research and Analysis
* Onsite Optimisation and Content Review
* Offsite Optimisation
* General Optimisation
* Website Submission to Major Search Engines and Directories
We welcome you to contact us to discuss any of these techniques further and to see how we can help drive traffic to your website.
Targeted Research and Analysis
Site analysis entails analysing existing websites to understand the structure of the site, as well as determining which key words are being used at present, in order for search engines to match a website browser’s query to a relevant term on the website. We conduct rigorous research to determine the most popular words and terms that Internet users are entering into top search engines. We believe in determining exactly which key words really work and also conducting competitor analyses, to see which key words competitors are using to drive traffic to their sites. We then compile a comprehensive list of these key words, in agreement with our client, before undertaking a comprehensive process to implement the key words effectively on individual pages of the website.
The entire process is measurable which means that clients are able to see the results as we progress. We take note of where the website is ranked at present and with ongoing analysis we continue to monitor and implement key word and content changes to increase the website ranking.
We believe a realistic goal is to be in the top ten sites (for specific key words) in the organic listings, within six months.
Onsite Optimisation and Content Review
Onsite optimisation and content review deals with creating relevant content for your site, which the search engines will see as ‘relevant’ as well as ensuring that the structure of a website is search engine-friendly.
The more relevant the content, the more traffic you will receive. We analyse the content and insert terms and key words, which optimise search engine results. Search engines use ‘digital spiders’ to collect information about websites to assist them in ranking sites on the search engine results pages (SERP’s). These spiders analyse specific locations on web pages to check for content, interest, themes, etc. It is essential that this process is well understood and effectively managed on successful websites. It is also imperative that key words are effectively positioned on each high priority page on the website. Specific HTML elements to be optimised on each high priority page will usually include:
* file names
* title tags
* META keywords
* META descriptions
* general content
* ALT tags
* HTML heading tags
Offsite Optimisation
Offsite optimisation is largely focused around link building. This process involves getting other credible web sites to link to the specific website. The greater the number of high- quality links to a site, the higher the website ranking.
Monetise utilises a host of techniques, to secure appropriate links from recognised, respected sites that will dramatically influence the ranking of a website. We generally aim to have at least three hundred quality websites pointing to a targeted website within six months in order to drive more traffic to the website and increase the website ranking.
In addition to the direct acquisition of appropriate links, the utilisation of online press articles and press releases can also significantly enhance the profile of a website. Press articles and releases can also drive additional traffic to a website and can be distributed to reach thousands of interested parties, through specific distribution channels.
General Optimisation
General website optimisation deals with the way a website is indexed by the search engines. A website needs to be structured in such a way that the search engines find the website easy to index. An example of this would be to see your website as a ‘book’ with no index (it is difficult to navigate or find chapters without an index, especially if the book is a large one).
Search engines do not index websites which they see as unstructured – they simply ignore them. Monetise will use specialised techniques create a unique website index which search engines will use to find pages easily on your site using ‘Meta Tags’. They can be defined as a list of key words which need to be relevant to the page your website is trying to be identified with.
Benefits of this practice will be seen within a very short period as all search engines continually ‘spider’ websites to find website updates.
Broken links are also very important to monitor, as a websites loses credibility with the search engines if a page, which the search engine is trying to index, cannot be found. We will monitor your links to make sure that the website is indexed properly.
The above processes will include:
* the creation of robots.txt files
* sitemap creation and optimisation
* navigation and file structuring
* title and meta tag optimisation (meta descriptions + h1 headings)
* html validation checking
* browser compatibility checking
* page-size checking
* website load time checking
* creation of onsite elements
* duplicate content checking
* broken link checking
* spider simulation
* image optimisation
* security checks
Website Submission to Major Search Engines and Directories
The final element is to submit the website to all the relevant search engines and directories. The benefit of this is to ensure that the major search engines and directories know that a site is, in fact, on the Internet. It is imperative that this process is thorough in order for the website to be indexed, and to appear on the listings when a user enters their search term.
Ongoing SEO Services
It is essential that improvement and development is ongoing. Along with the initial activities necessary to optimise your website, Monetise offers an ongoing SEO service, such as content improvement, ongoing link building, and site structure optimisation, to ensure that your website is continually featuring in the top listings of the relevant search engines.
We will also, if required, develop user manuals to assist clients to improve the structure and content of their own sites. This will assist in fine-tuning on-going site content improvements.
As part of our on-going involvement, we also provide standard reports detailing page ranking movements, search rankings for selected key words, new key word lists, incoming site links, website traffic, conversion rates, as well as strategic and operational improvement suggestions in order to successfully manage your website.
For a free SEO evaluation contact us now.
Search Engine Optimisation
